I'm a marketer with a love of photography, road cycling, philosophy, and playing pool. Funnily enough, my writing and working process treats words the way a pool player treats the table — same pieces, endless possibilities. The words I've written here are nothing new. But you've never read them in this order before. 

Now, about my work...
​
I focus on copywriting and content writing.  However, I'm just as comfortable building a content calendar, shaping creative direction, crafting campaign ideas, or putting the finishing touches on the final draft. Websites, social media campaigns, emails, events, scripts for a podcast — you name it, I've worked on it. Some might even say to a bloody good standard, too. Check out my portfolio here.
​
While we're here, let's address the elephant in the room - AI. At first, I thought AI tools were here to eat my lunch. After realizing they're (still) nowhere near capable of matching the human touch when it comes to writing, I've persisted in my craft. I now use LLMs to help with ideation and to quickly tap into a vast pool of knowledge. AI is an idea accelerator, not a replacement for human thinking. No AI slop around here, thank you very much.

At a foundational level, I simply enjoy exploring all possibilities with the written word and finding new ways to connect with audiences. Whether it's a short line of poetry attempting to change how the reader sees the world, or an irreverent PoV that raises a smirk, I believe words are one of the most powerful ways for humans to connect. And I'll die on this hill, okay?   
 
I'm here to do my bit for human connection (read: humanity). So, if you're a one-person business or small platform trying to improve the world - Send up an email signal - or drop me a message via the contact form.